✨ By Avelien, founder of By Avelien

Do you dream of starting your own webshop or store, but don't know where to begin?

I’ll take you through my entire journey, from one clothing rack in my living room to a physical store and webshop. No boring theory, just honest insights, concrete steps, and everything I’ve learned along the way.

✅ What do you get?

• A digital guide with over 80 pages filled with real tips, tools & inspiration.
• Structured into clear step-by-step plans you can apply immediately.
• My full story + what I would do now if I had to start all over again.
• How to start on a small budget, even as a side business, and with no risk.
• Purchasing advice: where to buy, how much, what to pay, and how to choose smartly?
• Pricing: how to calculate margins and account for sales/discounts?
• Taking photos and creating content with your smartphone (tools, filters & settings included).
• Shipping, stock management, product descriptions, return policy… all explained.
• Tips on Instagram, newsletters, ads, and influencer marketing.

📚 This guide is the result of that entire journey.

It is not just a manual, but an honest and practical guide full of real tips, insights, and concrete steps.

No filter, no secrets. Everything I would have loved to know myself, I’m now passing on to you.  

💛 What you can expect:

✔️ Honest, warm, and no-nonsense
✔️ Practical and applicable, no fluff
✔️ Packed with real examples from my own webshop & store
✔️ For every woman who wants to start, grow, or is simply looking for real insights
✔️ Everything I’ve built up over 7 years, bundled into one e-book